Effective Sales Phrases

In this article, I will go over some of the most effective sales language you can employ.

The immortal words of Rudyard Kipling, "Words are the most powerful drug used by mankind," cannot be ignored.

You are the most powerful word in the world. Instead of using "I," try saying "you" more frequently in your sales discussions. I know I've said this before, but the key is to put yourself in the client's shoes; however, I assume you already know this.

To help you dominate your prospect's mind, I'd want to go over certain words you can utilise in your speeches.

Let's pretend you've built rapport with a potential client and have learnt about a problem they're facing that your solution could solve.

Now is the time to focus on managing the customer's internal representations in order to close the transaction. Here is a pattern of words that will lead your client's thoughts in the direction you desire them to go and almost make them believe what you're saying. Put that aside for a second and think about how helpful it would be if it were easy for you to do that.

The key terms are:



Of course

With relative ease

No cap



Aware

Get it done

Work history



Just before

While the

Following that,



In addition to

Expand

After that,



And

As

Root reasons

Because



Right now

Stop



You could be asking, "What makes these words unique?"

Well, by adhering to the rule below, you can greatly enhance their potency.

The golden rule states that adjectives must come before nouns and adverbs must come before verbs.

I have condensed this list to assist you concentrate on the goal at hand, which is to learn how to utilise these terms in your sales language; nevertheless, please keep in mind that the words provided are only examples of the types of words you can use. Doing so will lead to the effortless incorporation of related terms into your speech.

Allow me to jump right into a few instances where these words have been used effectively.

Tell me something I've never said before.

"Would you be open to switching from your present provider to ours?"

Well, it's only an inquiry, and the prospect has the option to answer "No!" No way.



And what about,

"What steps would you take to switch from your present provider to ours?"

So, you're getting your client to think about what you want them to think about (how they could use your service or product), but you're also giving them the option to claim they don't know how.



How about the following sentence?

"What is the level of difficulty in switching from your present supplier to ours?"

Where does your customer's attention currently lie?

Rather of focussing on the feasibility or method of implementation, they should consider how simple the change could be. "It would not be very easy" is still an acceptable response, but they should be aware that the word "easy" is likely to be used again.



Keep in mind that I refrained from saying,

"What steps could you take to switch to us from your present provider?"

Why? Because your client would immediately start thinking about ways to implement the change, even before they heard the word "easy" (assuming they heard it at all).



It's understated yet powerful.

Allow me to provide you with other instances of phrases utilising these terms.

"Could you believe it? Our improved raw material would make it so much easier to make a consistent product."

"Even if you can only perceive a fraction of the boundless advantages our product offers, there are more than enough reasons to move forward today."

The more of these "power words" you use in a statement, the stronger it will be. Your prospect's conscious mind will have a tougher time avoiding the inferences forced by these terms the more often you utilise them in a phrase.

"Once you start to fully grasp this material, you'll see how helpful it can be in making your communication substantially stronger." (Maybe this is a little dramatic?)

"Have you found out how our product can assist you with your production yet?" (The implication being that you will at some point learn about all the advantages.)

"Let our product trail in your plant and you'll see how it enhances your end product in countless ways." (suggests that you're going to give the product a go and that it has a lot of potential to improve your output)

Allow me to provide you with other examples.

"Of course, once you see how our product can help you reach your goals faster and more efficiently, you'll start to fantasise about all the great things that are possible with our assistance" (Whew!).

"You will realise the numerous advantages of our product after you put it to use." (the implication being that the product will be useful to them and that it offers multiple advantages).

"There are numerous advantages to our product, but before you choose which one to buy, I have a few things to tell you that could be helpful." (It is implied that our product has numerous advantages, and that they will choose one that is significant to them.)

"As you use our service for the first few months, you'll probably start to notice all the ways we outdo the competition." (They're going to use the service, right? It's superior than the competition in more ways than one.)

How much of what I've said so far have you understood? Can you imagine how much more impactful your conversation will be once you've mastered the usage of these words? It will be more lively and full of life, just like magic. Is this something you think would benefit from regular practice?

"Out of all the great things our service has to offer, which ones do you think will be most helpful to you?"

"What do you think is the most efficient way for us to take our business partnership to the next level as you increase the variety of products you purchase from us and our collaboration grows beyond its current scope?"

I won't repeat myself because I have covered the importance of the word "because" in YourSalesSuccess edition #2.

"Cause" is a term that serves a similar purpose to "because" in numerous contexts. "As" and "And" are also examples of "cause and effect statements," as are these. Let me give you a few instances.

The very act of stating it makes you realise why you already reject it as false. (They will always second-guess themselves whenever they say it.)

"The numerous ways in which our product can assist in your process will become apparent as you begin to absorb the information we have supplied."

The last two words on our list, "Now" and "Stop," are actually quite effective instructions. Speak these words with more volume and a lower voice tone for maximum effect. When you say "Stop," it's helpful to really stop talking. As shown below. (Highlight the highlighted words.)

You might be thinking about how much work it will be to use our product instead. It is my sincere hope that you will take a moment to reflect on the numerous ways in which our product can improve your production process and ultimately your bottom line.

It's possible that we should stop hemming and hawing about this agreement and figure out how to easily close it so that we both gain. That makes sense, doesn't it?"

How exactly do you go about using such impactful language?

Composing sentences with these phrases is a great way to practise.



Practise this way.

To begin, consider an upcoming sales call in particular.

The next step is to prepare some remarks that you intend to make during the meeting.

(Let your thoughts take you through the meeting.)

Jot down the points you want to make.

Put the strong words into the new sentences.

The list above organises the power words into groups. Make an effort to use the power words in the sentences you would have spoken for each group separately.

(I know it will feel awkward at first, but remember how many new abilities you gained through awkward processes? The pain was totally worth it in the end.)

Instead of just adding the words, rephrase the statement.

Give each category a page of writing.

After that, rephrase the phrases while giving yourself permission to utilise the power words wherever you like. Stuff 'em full!



You will probably find that you become much more comfortable and natural when using the power phrases if you complete this exercise once day for a month or for one sales call every day.

Maybe you've been asking where this whole thing was going. What a valuable set of words this would be. As you ponder this, you might find yourself genuinely looking forward to what the future brings. You'll start to grasp how these words can be seamlessly integrated into your sales language, enabling you to improve your results and overcome sales limitations you encountered before mastering the art of influencing customers' thoughts through language. Your enthusiasm for honing your power word skills will grow as you start to comprehend how quickly and effortlessly your sales outcomes will increase. Right now...

Have fun honing your skills.

I hope your sales are booming.

Contact me through my website's coaching page if you're interested in learning more about sales.

No way!

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