headline: Don't Pay Attention to PR!

 headline: Don't Pay Attention to PR!

You may freely post this article and resource box on your website, ezine, newsletter, or offline publication. Please send a copy to bobkelly@TNI.net. With the guidelines and resource box included, the net word count is 770. Kelly, Robert A. © 2003.
PR Ignorance Is Dangerous!

If so, this indicates:You do not value monitoring the opinions of significant external audiences whose actions could bring you to ruin; you do not value establishing a public relations objective to dispel harmful rumors, misconceptions, or inaccuracies; you do not value developing a plan to get you there; and you do not value the persuasive messaging required to persuade your important external audiences that their negative opinions of your company are unfounded.

That's dangerous and really unnecessary to worry about, man!
In actuality, I don't think you're genuinely disregarding public relations, nor do I think you don't care. If you were, your company would have reached its end by now, Kaput!, Morto!
You might even be a secret PR agent who is aware of this. Why you might even accept the core idea of public relations:
Individuals behave according to how they interpret the information in front of them, which results in predictable behaviors that can be changed. The goal of public relations is achieved when we are able to influence, develop, or strengthen that opinion by reaching out to, convincing, and motivating those whose actions have an impact on the business to take the desired action.
You're probably also really adept at keeping an eye on what that top external audience has to say about you and your company. And that you converse with them on a daily basis, asking them things like, "What do you think of us?" Why? while keeping an eye out for any unfavorable hints, false assumptions, or misconceptions.
And because these misconceptions have the potential to immediately result in harmful behaviors toward you, you should be eager to develop a public relations objective that dispels them.
In actuality, your objective can be to appease a disgruntled faction, bolster potential customers' curiosity about your offering, or even dispel an unpleasant rumor.
In developing the plan of action required to do it, you're probably ahead of me. There are only three approaches to opinion or perception issues, for better or worse. If no opinion exists, form one, alter an existing opinion, or support an existing view.
Now that you have a goal and a plan in place, you can get to work. What statements will you need to make to convince the important people in your audience of your point of view? You have to be precise about what needs to be clarified or fixed. Along with being credible, your data and figures must also be convincing. Additionally, attempt to be persuasive when appropriate, maybe conveying a sense of urgency.
Your #1 target audience is waiting for you to use your "foot soldiers," or communications strategies, to bring your hard-won message to them. There are many of them out there. For instance, one-on-one meetings, radio interviews, news releases, speeches, special events, and pamphlets.
Still, one query remains. How can you determine whether your efforts in public relations are yielding any results?
Once more, you engage with individuals of your target audience. Indeed, using queries that closely resembled the ones you posed in the initial data collection task at the onset of the course. This time, however, you are more concerned with whether or not your communication strategies have shifted people's opinions in your favor.
Do the updated answers indicate that you were able to refute that false belief? or dispelling that misunderstanding? or eradicating that harmful rumor permanently?
Insufficient motion? Examine your message once more to determine its level of persuasiveness. Is it really that convincing? Do your facts support your objectives and plan of action? Is it written with adequate clarity?
I want to stress again that at this point, what you want to see is a clear sign that the target audience's actions and views have shifted in the direction you intended.
You will have excellent reason to place a high value on your public relations goal, strategy, message, and communications strategies when this second monitoring drill permits that judgment.
When they work together, they will have enabled you to declare, as stated in the core idea, "My public relations mission is accomplished."
final ZZZZZZ

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